Rebecca Buckman

Contributor

Rebecca Buckman is a former journalist who is now vice president of marketing/communications at Battery Ventures, a global, technology-focused investment firm.

Rebecca Buckman

With careful planning and preparation — and plenty of help from your legal team — your brand will come out an IPO stronger than before and ready to evolve as…

How to get the most branding bang out of your B2B IPO

If there’s one thing I learned from my time as both a journalist at The Wall Street Journal and Forbes and, now, advising a global venture capital firm on communications, it’s that storytelling can…

Storytelling for B2B startups: Avoiding ‘buzzword bingo’ to make your wonky enterprise company worth talking about