Lucy Heskins

Contributor

Lucy Heskins is an early-stage startup marketing adviser and the creator of Oh, Blimey, a marketing resource for first-time founders and their teams. She focuses primarily on B2B SaaS as well as product-led startups in the HR and people tech spaces.

Startups

How to acquire customer research that shapes your go-to-market strategy

Lucy Heskins

9:30 am PST • December 9, 2021

Before you can hire a full-time marketer, you must first get to know your potential customer and what is going on in their life that will ultimately trigger them into…