Katie Roof

Katie Roof

Senior Writer/Video Host

Katie Roof is a senior writer and video host at TechCrunch. She also co-hosts TechCrunch’s “Equity” podcast about tech finance. Previously, Roof was a tech reporter for FOXBusiness.com and has been a contributor at Reuters, TheStreet and Forbes. She has held television production roles at CNN and Bloomberg TV. Roof has a Master’s in Business Journalism from Columbia University.

The Latest from Katie Roof

JUMP Bikes weighing Uber $100M+ acquisition, investment offers

JUMP Bikes, the on-demand biking service that integrates with Uber, has been weighing both acquisition and investment offers. A decision has not yet been reached, but right now possible options includ

Spotify traded down 10% on first day, achieved $26.5 billion market cap

Spotify is done with its long-awaited “direct listing” experiment. The music streaming company went public without the IPO. After completing its first trade halfway through the day at $16

Spotify opens at $165.90, valuing company at almost $30 billion

Spotify opened on the New York Stock Exchange at $165.90, giving the company a market value of $29.5 billion. The first trade didn’t happen until 12:45pm Eastern. This is halfway through the tr

What to expect when Spotify goes public Tuesday

Digital music giant Spotify is joining the stock market on Tuesday, making it the biggest consumer tech company to go public since Snap debuted early last year. But unlike Snap, Spotify isn’t do

Utah education technology unicorn Pluralsight files for IPO

In an unusual move, Pluralsight has announced that it filed confidentially for IPO. Companies typically stay quiet until they make the filings public, unless reporters break the news first. But it&#82

Gwyneth Paltrow’s Goop raises another $50 million

Actress-turned-entrepreneur Gwyneth Paltrow is getting more capital to accelerate her startup’s growth. Goop, the lifestyle brand which she founded ten years ago, is announcing a $50 million Ser

DocuSign unveils IPO filing

DocuSign has unveiled its IPO filing, confirming our scoop from last week.  The company had previously filed confidentially and the timing of the filing revelation implies that DocuSign is hoping to

Netflix adds former White House security advisor Susan Rice to its board

Netflix has added a board member with some big political connections: Susan Rice, who worked in the Obama administration as national security advisor and ambassador to the UN. “For decades, she

Intercom raises $125 million to take on Salesforce

When it comes to sales software, Salesforce isn’t the only game in town. A number of startups have emerged to target the sales industry, with roughly $3 billion per year getting invested into

Microsoft surges 8% after Morgan Stanley says it will reach $1 trillion market cap

The Dow surged 669 points on Monday after trade tensions eased, erasing the drops from last week. Tech stocks like Amazon and Apple saw gains, but the biggest winner of all was Microsoft . The compan

Dropbox up another 7% on day two

Dropbox’s surge on the stock market has continued, with the company going up another 7 percent on its second day on the stock market. The company saw its shares close at $30.45, giving the compa

Smartsheet files for IPO

Smartsheet is the latest company to file to go public, now that the IPO window is open.  The Bellevue, Washington-based company offers enterprise software for communication and collaboration. It des

Spotify thinks its revenue growth will slow, to reach $6.4 billion this year

Spotify released financial guidance ahead of its public debut planned for early April. It’s an unconventional move, but the music streaming service isn’t doing a traditional IPO. It’

IPOs are back, but for how long?

The first quarter is almost over, and despite Dropbox’s splashy debut on the public market earlier today, it was preceded by just two other U.S. tech companies to IPO in 2018: Cardlytics and Zs

Dropbox finishes up 36% on first day of trading

Dropbox was off to the races on its first day as a public company. After pricing above the range at $21 per share, raising $756 million, Dropbox kicked off its first day soaring to $31.60, and closing

Pivotal Software files for IPO

While everyone was looking at Dropbox’s debut, Pivotal Software dropped its IPO filing.  The enterprise cloud computing company is majority-owned by Dell, which came about after its merger with

Equity Podcast: Facebook says ‘oops’ and Dropbox with a wave of enterprise IPOs

Welcome to “Equity,” TechCrunch’s venture capital and tech business podcast. For this week, we talked about the wave of enterprise IPOs. And we were joined by Dharmesh Thakker, gener

These are the 64 startups unveiled at Y Combinator W18 Demo Day 2

Microbiome therapeutics, Photoshop for augmented reality, and cancer treatments were some of the ideas presented at Day 2 of startup accelerator Y Combinator’s Winter 2018 Demo Day. YC is increa

Chargebee raises $18M to help businesses manage subscriptions

The subscription model is growing in popularity as a way to monetize a service, netting in trends in SaaS, media, e-commerce and other verticals that are in search of more predictable, recurring reven

DocuSign has filed confidentially for IPO

DocuSign is gearing up to go public in the next six months, sources tell TechCrunch. The company, which pioneered the e-signature, has now filed confidentially, we are hearing. Utilizing a commonly us
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