Startups
Weight-loss platform Noom bulks up on $540 million in new funding
4:00 am PDT • May 25, 2021
Since the pandemic began last year, nearly 61% of adults in the United States gained weight, with the average adult surveyed gaining 15 pounds, according to a report from the…
Startups
Home gym startup Tempo raises $220M to meet surge in demand for its workout device
7:00 am PDT • April 13, 2021
When the pandemic forced everyone to stay at home last year, many gym-goers looked to at-home fitness makers to fill the void for their cardiovascular and strength-training workouts. To help…
Startups
Strength-training startup Tonal crosses unicorn status after raising $250M
6:00 am PDT • March 31, 2021
When the pandemic unfolded last year, demand for at-home fitness equipment skyrocketed, and Tonal was no exception. The maker of a smart home fitness trainer experienced an explosive increase in…
Featured Article
The Tonal EC-1
Back in the halcyon days of 2019, we piloted a new format for Extra Crunch we dubbed the EC-1. Modeled after the Form S-1 filing that late-stage startups submit to the SEC as part of the IPO process, EC-1s are authoritative, deep analyses into growth-stage startups. We profiled and analyzed a number of companies like…
8:02 am PDT • March 30, 2021
Featured Article
How a homegrown experiment became one of the fastest-growing companies in fitness tech
The company that would become Tonal had to fight through multiple VC rounds of skeptical investors ready to say that two-letter word that stops all progress.
8:02 am PDT • March 30, 2021
Featured Article
Millions of dollars and 3.5 years, and it all came down to this
Company building, brand building, launch strategy and marketing tactics are key to the success of most startups — and that’s what this second part of the Tonal EC-1 is all about.
8:01 am PDT • March 30, 2021
Featured Article
Building online communities for fun, profit and product
Once a fitness tech company like Tonal launches its product, it immediately faces another challenge: how to keep those users engaged.
8:01 am PDT • March 30, 2021
Featured Article
Can Tonal become the luxury fitness market champion?
Why should any customer spend upward of $3,000 on a Tonal device? The answer will determine Tonal’s eventual success, and that’s the theme we will explore in this fourth and final part of the EC-1.
8:00 am PDT • March 30, 2021
Tonal, maker of the smart home fitness trainer, announced it is more than tripling the number of physical locations it sells devices in through a new partnership with Nordstrom. Starting…
