Jay Prasad

Contributor

Jay Prasad is chief strategy officer for LiveRamp TV, a data-connectivity platform leveraged by brands and their partners to deliver exceptional experiences.

Jay Prasad
Media & Entertainment

Coronavirus could push consumers away from influencers and toward streaming TV

Jay Prasad
10:25 am PDT • April 24, 2020

While still being leveraged, social media influencers are facing reduced marketing budgets as brands transition to advanced TV advertising options.

Coronavirus could push consumers away from influencers and toward streaming TV