Ilse Calderon

Contributor

Ilse Calderon is an investor at OVO Fund where she specializes in pre-seed investments across capital-efficient markets. Prior to OVO, Ilse spent a year at Silicon Valley Bank rotating across consumer and software teams.

Media & Entertainment

Brands building for scale should look to hypercultural Latinx consumers

Ilse Calderon

Kathleen Garcia-Manjarres

8:28 am PDT • September 30, 2020

Hypercultural Latinx consumers are different from their mostly white counterparts in the way they vigorously engage with technology, their obsession with being online at all times and their unique shopping…

Brands building for scale should look to hypercultural Latinx consumers

Featured Article

Investing in the hidden generation

While it’s no secret U.S. Hispanics represent unparalleled growth opportunities for the U.S. economy, most startups don’t realize this Hispanic youth means an abundance of prime spending years.

Ilse Calderon

6:17 am PDT • July 18, 2020