Alex Song

For the remainder of 2022 and beyond, the decision is not whether to advertise, but where, how much and how to augment performance.

As the major platforms are forced to innovate, advertisers who are willing to “be like water” and flow with change are going to come out ahead.

Digitally-native, vertically-integrated brands pool resources, operational costs and institutional knowledge to accelerate growth and achieve profitability at a faster rate.