Alanna Gregory

Contributor

Alanna Gregory is a marketing executive and is currently senior global director at Afterpay. Previously, she was VP at Hairstory, the founder and CEO of VIVE Lifestyle, and was an AVP at Barclays.

Alanna Gregory

Livestreaming is a new pillar that brands must consider when building omnichannel marketing strategies, joining the trinity of in-store experiences, traditional e-commerce and social media.

Livestream e-commerce: Why companies and brands need to tune in

The interest in creating value through e-commerce brands is striking. So what’s the roll-up hype about?

E-commerce roll-ups are the next wave of disruption in consumer packaged goods