Nigerian startup Klasha gets an additional $2.1M for its cross-border commerce play
Image Credits: Klasha
Lagos and San Francisco-based Klasha has received an additional $2.1 million to complete its $4.5 million seed round. The startup, which provides multiple products for the cross-border commerce space in Africa, raised this new financing from a group of international investors including Amex Ventures, the strategic investment group of American Express. This investment is Amex Ventures’ first in an African startup.
The round also included Global Ventures, the MENA-focused VC that has backed the likes of Tabby, Helium Health and Paymob. “I think the fact that Amex is now investing in the continent, especially after investing in companies like Stripe, is really powerful,” said Klasha CEO Jessica Anuna to TechCrunch, adding that Global Ventures coming on board is also noteworthy for the company.
Investors from its first seed tranche such as Greycroft, Seedcamp, Plug and Play, Berrywood Capital and Breega doubled down.
Founded three years ago and launched in 2021, Klasha is tapping into Africa’s cross-border space in a vast e-commerce market worth over $25 billion. The startup is solving payment issues African merchants and consumers face when they pay for products online via different payment methods.
Anuna said the company is growing 20% month-on-month in merchant acquisitions and 17.5% in transaction volume. Klasha has processed more than 210,000 transactions –10x its figure from last October — from over 1,700 merchants. Klasha makes revenue via sales commissions and subscriptions merchants pay to use the platform for analytics.
“The biggest product development is this app allowing these consumers to shop from selected stores like Boohoo.com, pay using their Klasha wallet, which you can fund by multiple different African currencies and get delivered to their door,” said Anuna.
“The core mission of Klasha is to streamline cross border commerce from Africa to the rest of the world. And in turn, give the rest of the world access to African consumers on the ground who want and need these goods globally.”
The app, dubbed KlashaCart — which is only available in Nigeria — will allow consumers to shop from different retailers using naira and get their items delivered within 7-14 days via Klasha’s logistics arm. The platform will go live in Kenya in the next couple of months, said Anuna. Meanwhile, its consumer base has grown to about 45,000 customers, a 4x growth from last October.
Despite Klasha’s impressive growth, there’s more room to grow for the company, said Sacha Haider, a partner at Global Ventures. According to her, Klasha highlights the “significant opportunity” to provide a better experience for the more than 500 million digital buyers anticipated on the continent by 2025 in an e-commerce market that makes up to 5% of Africa’s retail space.
“We look forward to seeing the company’s innovative solutions help open up commerce for African consumers and facilitate cross-border payments,” said Matt Sueoka, global head of Amex Ventures, in a statement. “Klasha has the potential to drive spending by making payments simpler in emerging markets and allows merchants to scale within the continent and abroad.”