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Hello and welcome to Daily Crunch for Friday, February 4, 2022! The TechCrunch team is getting pretty stoked for our 2022 slate of live and online events. Equity and Found are hosting live tapings – for which I can confirm that tech checks are underway – and we’ve got Early Stage coming in short order. It’s going to be, if I may, a party. – Alex

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How to organize and execute an effective hybrid sales kickoff event in 2022

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One recent survey of sales and marketing professionals found that only half of respondents said they were likely to attend an event in H1 2022.

Traditionally, companies hold in-person sales kickoffs (SKOs) in January and February to brief sales teams about new products and devise strategies. Today, those convention centers and hotel ballrooms are dark and quiet.

Hybrid events won’t give teams a chance to bond over karaoke, but with a tight agenda and a compelling theme, you can create a virtual or hybrid SKO that people will actually want to attend.

If you lead a sales team, this post shares strategies for finding a theme that reflects your goals, as well as advice on scheduling and tips on ways to express your company culture.

Even if your team is spread across several time zones, there’s still time to grab a sandwich and network, and Zoom karaoke counts as team-building.

(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

How to organize and execute an effective hybrid sales kickoff event in 2022

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