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Friday! Dear friends, we made it to the end of the week. It was a big, busy few days, so give yourself a round of applause. Looking ahead, not only do we have earnings from Facebook and Alphabet and Microsoft and Robinhood next week, but our super-great SaaS event is taking place on Wednesday. I’m hosting and doing a panel or two, so see you there for all the fun! – Alex

We’ll be discussing why it’s automation’s moment at TC Sessions: SaaS on Oct. 27th

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Startups/VC

We have our usual run of startup news below, but before we get into that, TechCrunch spent a few words today thinking through Rent the Runway’s expected IPO price range and how it stacks up against related companies. We have questions.

Hiring is just the first step when building an early-stage comms team

There are a few places where founders can cut corners, but your first comms hire is not one of them. Companies that choose not to invest in finding the best person for this role will inevitably regret it later.

Since these are the people tasked with bringing your message to the outside world, “look for a strategic partner rather than a manager,” advises Yousuf Khan, partner at Ridge Ventures.

“They should be able to discuss your product and industry as well as anyone on your sales team. If that sounds like a tall order, it is — yet another reason to properly invest in the role.”

Hiring is just the first step when building an early-stage comms team

(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

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TechCrunch Experts

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TechCrunch wants to know which software consultants you’ve worked with for anything from UI/UX to cloud architecture. Let us know here.

If you’re curious about how these surveys are shaping our coverage, check out this interview Anna Heim did with Yasser Bashir, co- founder of Arbisoft, “Arbisoft co-founder Yasser Bashir on building trust with early-stage startups.”

Arbisoft co-founder Yasser Bashir on building trust with early-stage startups

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