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Hello and welcome to Daily Crunch for October 1, 2021! What a week, y’all. With the third quarter of 2021 now behind us, it’s time to gird ourselves for earnings season, new VC data drops and what we hope — pray? — is one more IPO cycle before the year ends. And with the holiday season starting in roughly 1.5 months, there’s not that much time left. So, make sure you’re reading your friendly neighborhood TechCrunch. We’ve got you covered. – Alex

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Ben Rubin explains why the Web3 era of social media will help everybody get paid

Web3 is still taking shape, so it is hard to define.

At TechCrunch Disrupt, Houseparty founder Ben Rubin emphasized decentralization as Web3’s central feature. In today’s Web 2.0, individuals give money and personal data to network operators in exchange for access to information.

“In Web3 there is a possibility — not saying that it’s going to actually 100% gonna happen — but there is a possibility where the network owns the network,” said Rubin. “And that’s, I think, the simplest way, the shortest way I can explain it.”

In conversation with reporter Taylor Hatmaker, Rubin said NFTs show that individuals can benefit from Web3 adoption, while decentralized finance and cryptocurrency trading are more commercialized forms.

“It’s not going to be perfect, but it’s going to be a better incentive alignment than we have right now. And that will create competition on incentive alignments with their users,” said Rubin.

Ben Rubin explains why the Web3 era of social media will help everybody get paid

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TechCrunch Experts: Growth Marketing

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TechCrunch wants you to recommend growth marketers who have expertise in SEO, social, content writing and more! If you’re a growth marketer, pass this survey along to your clients; we’d like to hear about why they loved working with you.

If you’re curious about how these surveys are shaping our coverage, check out this interview with Anna Heim and Tuff: “Growth marketing is not a magic trick, says Ellen Jantsch of Tuff.”

Growth marketing is not a magic trick, says Ellen Jantsch of Tuff

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