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Hello and welcome to Daily Crunch for August 13, 2021. We made it to Friday, everyone. Congratulations! Despite it being the end of the week, we still have lots to talk about. Reddit taking on TikTok. Valuation changes in a key startup sector. And what it may really mean for a workplace to be apolitical. So read on, friends — there’s a lot to talk about! — Alex

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Startups/VC

There could be more to the Salesforce+ video streaming service than meets the eye

Salesforce announced this week that it plans to launch a video streaming service.

The industry analysts enterprise reporter Ron Miller interviewed said the initiative has tremendous potential, but one noted that Salesforce will have to dig deep to compete in today’s crowded media landscape.

Salesforce hasn’t released details on the type of programming it plans to offer, but given its vast and diverse customer base, its options are many. Said Brent Leary of CRM Essentials:

A customer could sponsor a show, advertise a show or possibly collaborate on a show. And have leads generated from the show [which could be] directly tied to the activity from those options and track ROI. And it’s all done on one platform. And the content lives on with ads living on with them.

There could be more to the Salesforce+ video streaming service than meets the eye

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TechCrunch Experts: Growth Marketing

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TechCrunch wants to help startups find the right expert for their needs. To do this, we’re building a shortlist of the top growth marketers. We’ve received great recommendations for growth marketers in the startup industry since we launched our survey.

We’re excited to read more responses as they come in! Fill out the survey here.

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