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Hello and welcome to Daily Crunch for Monday, August 2, 2021. What a day. Square kicked off this week’s news cycle with a megadeal, Google popped up with new hardware, and there are new VC funds aplenty. It’s busy, but before we get started, there’s a special summer edition of Extra Crunch Live this week that’s 100% pitch-off. It’s on Wednesday, so be there or be square. — Alex

Hear Startup Alley companies pitch expert VC judges on the next episode of Extra Crunch Live

The TechCrunch Top 3

Startups/VC

And now, some venture capital news:

Demand Curve: Questions you need to answer in your paid search ads

At some point, almost every early-stage startup will use paid search ads to connect with customers and throw down the gauntlet with their competitors.

Most of these initial attempts at paid search are unsuccessful. There’s a steep learning curve when it comes to transforming passive searchers into paying customers, and almost no one gets it right the first time.

In a comprehensive guest post, growth marketing expert Stewart Hillhouse identified “14 questions your paid search should answer to ensure you’re only paying for the highest-intent shoppers.”

Question 1? “What’s in it for me?”

Demand Curve: Questions you need to answer in your paid search ads

(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

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TechCrunch Experts: Growth Marketing

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Are you all caught up on last week’s coverage of growth marketing? If not, read it here.

Growth roundup: Investing in community, targeting developers, new marketer recs

TechCrunch wants you to recommend growth marketers who have expertise in SEO, social, content writing and more! If you’re a growth marketer, pass this survey along to your clients; we’d like to hear about why they loved working with you.

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