Daily Crunch: Bitcoin ‘is a big part of our future,’ says Twitter CEO Jack Dorsey

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Hello and welcome to Daily Crunch for July 23, 2021. It’s been an interesting week for the crypto faithful. One eye-catching piece of news came from Twitter and Square CEO Jack Dorsey, who said that bitcoin will be a “big part” of the company’s future. In his view it’s the internet’s “native currency.” Kinda? I would have picked a more modern chain, but that’s just me. — Alex

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Susan Su on how to approach growth as your startup raises each round

If you are methodical in your approach to building a larger customer base, it is not difficult to foster steady growth.

Marketers who shift with whichever way the wind is blowing — or blindly follow someone else’s idea of best practices — are less likely to be successful.

“The not-so-secret secret here is that the key to great retention is really simple,” said growth expert Susan Su recently at TechCrunch Early Stage: Marketing and Fundraising.

“It is building a product that solves a real and especially persistent problem for people.”

In a conversation with Managing Editor Eric Eldon, Su delved into several issues, including tips for how founders should discuss growth with their investors and her methods for developing a sample qualitative growth model.

“I firmly believe that every founder should try their hand at growth,” said Su.

Susan Su on how to approach growth as your startup raises each round

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TechCrunch Experts: Growth Marketing

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We’re reaching out to startup founders to tell us who they turn to when they want the most up-to-date growth marketing practices. Fill out the survey here.

Read one of the testimonials we’ve received below!

Marketer: Jonathan Metrick, Portage Ventures

Recommended by: Matt Byrd

Testimonial: “Jonathan was truly transformative at Policygenius. Prior to his arrival, we were running a smart but disjointed marketing effort. Our messaging was inconsistent, and our approach to understanding channel efficacy was weaker than it could have been. Jonathan brought a growth mindset to the team, and built a hypereffective org in a short amount of time.”

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