Adeven Launches Adjust.io Analyzer To Give Mobile App Advertisers Combined Analytics And Tracking
When the mobile analytics and ad verification startup Adeven unveiled Apptrace, its free tool to enable users to get an overview of key performance indicators for apps residing in Apple’s App Store, we were sure it wouldn’t be long before a revenue-generating product reared its head. Today that’s happened, with the launch of adjust.io analyzer, which combines analytics and tracking for mobile app advertisers that want to really understand where those user acquisitions are coming from and, crucially, which referrals are bringing in the most valuable users.
Pitched at media agencies and direct clients who want to gain a better insight into how their mobile app ad budget is performing across different channels, adjust.io analyzer offers up app store data, analytics and revenue tracking via a single web-based dashboard and downloadable reports.
Yes, I’m referring to the all important ARPU.
By offering a unified tool that encompasses both ad analytics and tracking, Adeven is claiming a first for the mobile app industry. Whether or not that is true, I’m not so sure. But either way, it certainly does make sense to join up the two features and, in the words of the company, should help marketeers “to find the sweetspot when it comes to ads, what ad networks work well and where their best customers come from”.
Adeven is based in Berlin and London, and has raised a seven-figure Series A round from Munich VC, Target Partners.