Forecast Takes The Hassle Out Of Ambient Check-Ins Without Draining Your Battery
There are a number of different schools of thought about how useful Foursquare-like check-ins really are. Forecast, especially, is taking a very different approach from most of Foursquare’s competitors by emphasizing where you are going to be later in the day over just checking in at a location when you arrive. Now, with the latest version of its iPhone app (an update for the Android app is coming soon), the company is taking this concept a bit further. Instead of just telling people where you will be, the app will also automatically check you in when you arrive at a location (assuming you opt in for this service) and let your friends know that you have arrived.
So instead of having to remember to check in when you arrive somewhere – which is also the most awkward time to fiddle around with your phone – Forecast will now do this for you. You can use the app as a stand-alone product or connect it to Facebook and Foursquare to reach a wider group of your friends.
Currently, about 76% of Forecast users check in when they use the app. With the auto check-in feature, the company expects that number to get close to 100%.
This, as the company’s CEO and co-founder Rene Pinnell told me earlier this week, the app’s concept of “future tense check-ins” opens up a range of possibilities for the company in the long run. Once you have checked in somewhere, after all, chances are that you won’t change your plans anymore. When you tell the app where you will be in the future, though, those plans are still malleable and the right offer from the right advertiser, for example, still has the potential to make you go somewhere else instead.
Pinnell also told me that quite a few Forecast users look at the app as a calendaring service. This is another avenue for future development that the company wants to explore soon.