Keen On… Michael Fertik: Why Data is the New Oil and Why We, the Consumer, Aren't Benefitting From It
But Fertik isn’t ecstatic about the way in which new online products, such as facial recognition technology, are exploiting the privacy of online consumers. Arguing that “data is the new oil,” Fertik believes that the only people not benefitting from today’s social economy are consumers themselves. Rather than government legislation, however, the solution, Fertik told me, are more start-up entrepreneurs like himself providing paid products that empower consumers in our Web 3.0 world of pervasive personalized data.
This is the second and final part of my interview with Fertik. Yesterday, he explained to me why people will pay for privacy.
Why data is the new oil
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On publicness, transparency, and getting naked
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How entrepreneurs should build privacy companies This browser does not support the video element.