Twitter media sharing site TwitPic is expanding beyond the world of photos today. The startup is launching video support today, which will allow users to upload video from the site itself, as well as from mobile and desktop clients that support TwitPic . TwitPic, which now has 17 million users, says that it is growing by over 30,000 new users everyday.
Adding video is a logical next step for TwitPic, which has focused solely on allowing users to upload photos to Twitter until now. The Twitter photo sharing horse race is undoubtedly competitive. Rivals Yfrog already supports video uploads and Plixi was just acquired by social network Lockerz. Twitter also recently partnered with TwitPic and others to include inline photos in-stream in the new version of Twitter’s interface.
Of course, TwitPic, under the leadership of founder Noah Everett, has launched extensions of the core product, including TwitPic Labs to showcase innovative side projects from the platform. And Everett is working on a stealth startup called Heello.
So will TwitPic change its name to reflect the addition of videos? Everett tells us that the name will remain the same for now. He says “We’ve found the term “Twitpic” to be ubiquitous with users when sharing a photo on Twitter regardless of which 3rd party service is used. Our name has been a huge benefit to us and the brand itself has spread world-wide now and even being included in popular rap song lyrics.”