Sportpost, the soc net for sports fans, hopes to spread its own 'Like' button around the Web
The ‘Post Up’ button, which can also be compared to Digg, lets users vote up the best content posted on the site, consisting of both user generated and submitted content, along with content from branded channels (see below). But interestingly and more ambitiously, the ‘Post Up’ button is now available to website owners and bloggers who want to encourage their readers to submit their content to Sportpost.
UK-based Sportpost is founded by three Loughborough University alumni, all with a sports industry background, and mixes up user-generated and submitted content from users, and branded channels from sports stars and brands. That latter places a big emphasis on video: The site now boasts over 140 premium sports video channels. Channel partners now include the Ferrari and McLaren F1, Puma, Red Bull, the NBA, ATP Tennis Tour, The PGA Tour, London 2012, FC Barcelona and England Rugby.
Sportpost is backed by angels and private investors, including the chef Raymond Blancto, to the tune of $600,000.