Comcast-NBC Merger: The Hulu Rules

Both the Justice Department and the FCC have approved Comcast’s monumental purchase of NBC Universal this morning. A cursory wade through the multiple press releases shows that the deal is full of stipulations and conditions, as the FCC itself acknowledged that the merger could create threats to “to the development of innovative online video distribution services.” Yikes.

Of course this leaves people on all sides wondering what will happen to online video content site Hulu? While specifics are still unclear, according the terms and conditions of the deal, Comcast will be giving up NBC Universal’s position on the Hulu board, which it shares with ABC and Fox.

According to the Justice Department’s release:

“Comcast must relinquish its management rights in Hulu, an OVD.   Without such a remedy, Comcast could, through its seats on Hulu’s board of directors, interfere with the management of Hulu, and, in particular, the development of products that compete with Comcast’s video service.   Comcast also must continue to make NBCU content available to Hulu that is comparable to the programming Hulu obtains from Disney and News Corp;”

Three company merger restrictions on the FCC’s release are also noteworthy, with regards to Hulu:

Comcast will still retain an economic stake in Hulu. But at first glance it seems as though the broadband provider having any influence in decision-making for the online video service (which at its core essence threatens the Comcast cable subscription model) was the key concern in both the FCC’s and the DOJ’s anti-trust deliberations.

http://twitter.com/#!/darian314/statuses/27476235617574913

Looks like we’ll have to wait until January 28th (the day the merger goes into effect) to see how the future of online video will begin to play out.

Image: Autowich

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