Can Klout Actually Measure Real-Life Clout? (TCTV)
But can true influence actually be measured by algorithms, especially algorithms that people can’t find a way to game? And if it can be measured, what is it really worth? What’s the street value of a retweet? Isn’t there something about removing the friction of word-of-mouth referrals that inherently lessen the value of them?
Klout founder and CEO Joe Fernandez does a decent job of convincing me in the clip below that Klout may indeed be on to something big. More important: He’s convinced his team and Kleiner Perkins and Greycroft Partners.
If you’re still a skeptic too, watch the video below.