JackThreads Gets A Makeover In Time For the Holidays (And They Want You As a Member)
Why should you care? Well, first, the site offers clothing for less, which is nice. Second, sites like JackThreads are essentially the first boutique e-commerce sites dedicated to the acquisition of the rare and strange and the curation thereof. Fashion has always been a bricks and mortar situation – except, for example, LL Bean catalogs, but that’s not fashion – and this is changing that equation by allowing homebodies the chance to pick up some (trendy) flannel.
The redesign, shown here, adds a bit of an edge to the previous white on black design. It’s not a huge change but they’ve take a more “headline” approach to the product lines and are featuring bolder photos.
Before
After
The takeaway, obviously, is that ecommerce sites still can exist even in the shadow of Wal-Mart and Amazon. The key, however, is to pound the niche.
BONUS – The first 1,000 users to pop over here will get instant membership and a $10 credit towards purchase. N.B. they will send you emails, so feel free to opt-out.