Steve Jobs: Apple Has Already Sold Over 250,000 New Apple TVs
Jobs is clearly happy with how the new Apple TV is doing so far. “It’s a great product and its $99 price point is very enticing,” Jobs says. He notes that the Apple has completely moved the product over to the streaming model. You can either stream from the iTunes store, from a computer in your house, and soon from your iPhone or iPad with AirPlay.
As we’ve noted previously, this new Apple TV strategy does seem to make sense for now. It simplifies things at a killer price point. At the same time, Apple needs to get and give access to more TV show rentals. That’s a huge weak spot for the service right now.