Facebook Bullies PlaceBook Into Changing Their Name — Or The Way It's Pronounced
In the video below, PlaceBook founder Michael Rubin makes the case for why he shouldn’t have to change the name — just the pronounciation. It’s not PlaceBook, it’s PlacèBoök. Big difference.
Blogger Robert Scoble gave the world a peek of what PlaceBook was up to back in June. But again, they’re still in stealth mode, so it’s largely under wraps. They’re definitely worth watching though as it’s a group of former Netflix executives working in the location field. It’s just not clear yet what name we’ll have to watch them under — oh right, PlacèBook.
In all seriousness, Rubin admits that they’re undoubtedly going to have to change the name thanks to Facebook. They’ll be announcing what it will actually be shortly.