Docstoc Adds Well Known Publishers, 100K Books To Its Premium Docstore
Among the publishers that are included as part of the Overdrive.com partnership are McGraw-Hill, Random House, and Simon & Schuster. Included in the collection are book series like the ‘For Dummies’ books, Frommer’s travel books, and Microsoft guides.
Docstoc’s Docstore launched in August 2009, but was initially only available to select publishing partners. Earlier this year the site added a marketplace for “Professional” documents (like the reports and forms mentioned above) which anyone can sell their content through. The site competes directly with Scribd, which has also inked deals to feature content from many mainstream publishers.
CEO Jason Nazar says that he believes Docstoc is seeing stronger conversion rates on its premium content than its competitors, which he attributes to the site’s focus on professional content and extensive A/B testing. He notes that Docstoc is now able to buy traffic profitably.