Docstoc, an online document sharing site that caters primarily to small businesses and professionals, has just added a big dose of new content to its premium Docstore. Through a partnership with digital media distributor Overdrive.com, the site has added a collection of 100,000 books from a smattering of well known publishers as well as 150,000 new ‘professional’ documents, which include research reports, legal forms, and other content you’re probably not going to find sitting at your local bookstore.
Among the publishers that are included as part of the Overdrive.com partnership are McGraw-Hill, Random House, and Simon & Schuster. Included in the collection are book series like the ‘For Dummies’ books, Frommer’s travel books, and Microsoft guides.
Docstoc’s Docstore launched in August 2009, but was initially only available to select publishing partners. Earlier this year the site added a marketplace for “Professional” documents (like the reports and forms mentioned above) which anyone can sell their content through. The site competes directly with Scribd, which has also inked deals to feature content from many mainstream publishers.
CEO Jason Nazar says that he believes Docstoc is seeing stronger conversion rates on its premium content than its competitors, which he attributes to the site’s focus on professional content and extensive A/B testing. He notes that Docstoc is now able to buy traffic profitably.