OpenCandy Raises $5 Million Series B For Bundled Software You Might Actually Want
OpenCandy founder Chester Ng says that the company spent last year shaping the company’s product and showing that its model could actually work — now, they’re looking to scale, developing into new markets and forging more partnerships (along with bolstering hiring efforts).
As we’ve discussed in our previous coverage, OpenCandy offers a few key differences from standard bundled software. Developers who integrate it don’t actually embed a second tag-along application with their installer. Instead, OpenCandy’s platform uses some server-side intelligence to suggest applications that are relevant to the one you’re installing, and it only downloads the app after you’ve told it to. And instead of making it the default option to install a bundled OpenCandy app, users always have to elect to install it. Finally, OpenCandy says that they only allow high quality applications into their list of suggestions — not just anyone can join the program.