Yahoo Wants "It's You" To Be Theirs
The estimated cost: more than $100 million.
CEO Carol Bartz at the time said that the $100 million global advertising campaign would not turn out to be a short-term marketing scheme, but a harbinger for Yahoo’s new direction and its products going forward. Evidence to that statement is the fact that Yahoo last week filed for a U.S. trademark on the “It’s You” expression.
The mark consists of standard characters, without claim to any particular font, style, size, or color. The description given is fairly broad – it reads:
“Promoting the goods and services of others by providing hypertext links to the web sites of others in the fields of news, weather, sports, current events, and reference materials; providing information in the field of national and international political news.”
Let’s see if Yahoo manages to secure a trademark for the phrase any time soon.