CardSmart is Web dumb – but it'll probably be a smash anyway
There are of course lots of finance comparison sites out there. What’s different? It looks like there is no other dedicated site for credit cards in the UK, which is very credit focused (alas!). The revenue model is a mixture of CPC, CPL and CPA and will garner traffic via a combination of paid search, display media, white label partnerships, radio, press and SEO. What, no Twitter feeds or Facebook apps?
Other than that the site is notable mainly because sites like MoneySupermarket may well have become just way too big. Focusing on one niche of this market is more of Web 2.0 approach. Though it’s a pity the site doesn’t have much to offer in the way of any Web 2.0 tools to give it a more interesting and scalable edge. The site is boot-strapped by its founders.