CardSmart is Web dumb – but it'll probably be a smash anyway

Next Story

Picturesurf: Dead-Simple Photo Galleries For Bloggers

Recessions are when the old fashioned business models with revenue streams get rolled out. A good example of this is the ideas Duncan Jennings of eConversions likes to coming up with. Fresh from the WeLoveLocal sale he’s already done Credit Crunch Vouchers. Now he’s teamed up with former China-based entrepreneur Shakil Khan to launch CardSmart, a credit card comparison site.

There are of course lots of finance comparison sites out there. What’s different? It looks like there is no other dedicated site for credit cards in the UK, which is very credit focused (alas!). The revenue model is a mixture of CPC, CPL and CPA and will garner traffic via a combination of paid search, display media, white label partnerships, radio, press and SEO. What, no Twitter feeds or Facebook apps?

Other than that the site is notable mainly because sites like MoneySupermarket may well have become just way too big. Focusing on one niche of this market is more of Web 2.0 approach. Though it’s a pity the site doesn’t have much to offer in the way of any Web 2.0 tools to give it a more interesting and scalable edge. The site is boot-strapped by its founders.

  • Rik Lomas

    Hi Mike,

    We are currently building a set of “Web 2.0” tools for CardSmart that should be released pretty soon


  • Shak


    Thanks for the mention, and as Rik posted above, lots of web 2.0 tools in the works.

    As for Facebook and Twitter stuff, well I think we will let the millions of $$$s invested in them try and work out the revenue model first, whilst we knuckle down and get on with the job at hand.

    Ultimately Joe Public loves using services paid for by others, I learnt that in round 1 in 2000 with and since then I have not dabbled in being a trend setter as most trend setters usually end up broke.

    As for Web Dumb, you’d be surprised what Joe Public actually wants and is used to on a day to day basis.


  • Mike Butcher

    That’s fair comment Shak, but you can’t deny that news travels fast on social networks. But obviously you are taking care of all that etc. And as I pointed out, you don’t need all that for it to be a success. All the best with it.

  • Matt Aird

    Thanks for the heads-up Mike, its the first time I’ve seen CardSmart and I like the look of it.

    I agree with you, its not going to push the Web2.0 envelope and usher in a new era of virally-twittering-synergy, but despite (or because of) that it is very focused on what it does and will almost certainly be successful. As Shak says, its simple but what Joe Public wants and uses.

    This isn’t one of those ‘cool’ sites that will be closed down in a few months when the angel money runs out. Its probably already profitable and in the current market conditions that isn’t ‘dumb’.

blog comments powered by Disqus