WePlay Scores $8.6 Million In Series B
WePlay launched in March, and is designed as a social utility where parents, coaches, and kids can manage their Little League and school sports teams. The company was founded by former Geo Cities CFO/COO Steve Hansen. Chairman Rick Heitzmann, a managing director at FirstMark, says the goal is to become:
. . . the operating system of youth sports.
We are hyperlocal content. It is not about the New York Yankees. It is about the Gramercy Bombers T-ball team. You have a deeper connection to that team if you are a parent, coach or grandparent.
But connecting with the pros is definitely an an extra draw. The site features personal pages from about a dozen professional athletes, who offer kids playing tips as well as see footage from their high-school days and earlier. WePlay’s traffic is off to a decent start, but it is still modest, with about 200,000 U.S. unique visitors in June, according to comScore. Competitors include TeamSnap and RosterBot.