Google Enterprise Takes A Page From Salesforce—Launches Its Own App Marketplace
Google is calling its exchange the Google Solutions Marketplace. It replaces a simpler Enterprise Solutions Gallery that Google had before. While Google won’t be hosting the apps (it is just a free listings service), companies can create their own product profiles. Customers can search for Google-related enterprise apps all in one place and rate them. Google needs to create momentum around its enterprise products so that smaller companies will want to develop add-ons and create businesses around them. Right now the offerings seem pretty thin. There are a bunch of syncing tools, identity management offerings, add-on gadgets, and integration with other enterprise apps. But what is lacking is an economic model that would really motivate developers to build on top of Google’s Enterprise apps. The free exposure, though, is a start.