Adidas + Samsung official
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On the news that Apple and Nike were going to expand their iPod partnership, Adidas is giving a bit of a “me too”, introducing a shoe + phone scheme, using wireless biometrics in the show to display information on an Adidas-branded Samsung phone.
We knew it was coming, but now it’s official, and that’s nice.
Adidas to take on Nike+ with branded handset [Brand Republic]
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