Adidas + Samsung official

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Zopa launches in Japan

On the news that Apple and Nike were going to expand their iPod partnership, Adidas is giving a bit of a “me too”, introducing a shoe + phone scheme, using wireless biometrics in the show to display information on an Adidas-branded Samsung phone.

We knew it was coming, but now it’s official, and that’s nice.

Adidas to take on Nike+ with branded handset [Brand Republic]

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