Thanks Striking Writers, Online Video Going Up, Up, Up, Up
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According to Nielsen’s figures, YouTube’s audience was up 18% in the two months after the strike started and Crackle doubled its audience from 1.2 million users to 2.4 million users
A BBC report quoted Nielsen analyst Alex Burmaster “that is greater growth than you would normally see in such a short period and the strike could be a possible factor.”
A new report from the Pew Internet & American Life Project also confirmed a longer trend to online video, finding that:
- 48% of internet users said they had visited a video-sharing site such as
YouTube. A year ago, in December 2006, 33% of internet users said they had
visited such sites. That represents growth of more than 45% year-to-year. - 15% of respondents said they had used a video-sharing site “yesterday” – the day
before they were contacted for our survey. A year ago, 8% had visited such a site
“yesterday.” Thus, on an average day, the number of users of video sites nearly
doubled from the end of 2006 to the end of 2007.
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