targeted advertising

  • Past Behavior Does Not Determine Future Purchases Crunch Network

    Past Behavior Does Not Determine Future Purchases

    Ever wonder why after buying shoes online (or any other consumer goods), for the next few weeks or months, you can be sure to spot ads or promotions for those same shoes on nearly every website you visit? What’s more, you’ll see which shoes your Facebook friends bought, which shoes their friends bought and which shoes “others like you” bought. You already bought shoes… Read More

  • Internet Privacy Is The Wrong Conversation Crunch Network

    Internet Privacy Is The Wrong Conversation

    On April 2, the Wall Street Journal reported that Facebook is in hot water with government regulators in six European countries over its practice of tracking users’ movements across the web to sell targeted advertising. The kerfuffle illustrates the bind that the world finds itself in over tracking – the collection and sharing of data on users’ browsing habits to help sites… Read More

  • Sightly Snags $1.7M To Expand Its Localized Online Video Ad Business

    Sightly Snags $1.7M To Expand Its Localized Online Video Ad Business

    Sightly, a company that helps businesses create localized online video ad campaigns, has raised $1.7 million in seed funding. The investment was led by Mack Capital with participation from Tomorrow Ventures and 500 Startups. All three firms are returning investors. Read More