social marketing
How startups can make influencer marketing work on a budget
Influencer Marketing has ballooned into a $25 billion industry, yet many marketing managers are left confused by this, because for them, it’s really not delivering the results to justify the…
Sprout Social is announcing a big Series C round of funding — the company says it has raised $42 million from Goldman Sachs’ Merchant Banking Division and New Enterprise Associates.…
Social Marketing Startup Tiger Pistol Raises $3.1M As It Plans For US Growth
Tiger Pistol, a startup offering social marketing tools for small businesses, is announcing that it has raised $3.1 million in Series A funding. The company started in Melbourne, Australia, and…
Salesforce’s Revamped Social Studio Includes Tighter Integration With Sales And Customer Service
Salesforce.com is unveiling a new version of the Social Studio, its set of social media tools for marketers. When the company first announced the Social Studio earlier this year, it seemed…
Unified Hires EMC Ventures Founder Shawn Douglass As Its First CTO
Social marketing company Unified is announcing that it has hired Shawn Douglass as its first chief technology officer. Douglass previously held a number of roles at enterprise technology company EMC,…
Salesforce Launches Its Social Studio For Marketing Collaboration And Custom Integrations
Salesforce.com says it’s launching a new set of tools for marketers on social media designed to improve collaboration and integrate with third-party partners. The full name of the product is…
Spredfast Raises $32.5M For The “Third Wave” In Social Marketing
Social marketing company Spredfast is announcing that it has raised $32.5 million in Series D funding. The round was led by Lead Edge Capital with participation from Austin Ventures, InterWest…
Tiger Pistol Launches New Social Marketing Tools For Small Businesses, Raises Another $1M
Tiger Pistol, a startup promising to make social media marketing easy for small businesses, is taking its tools out of beta testing. It’s also announcing that it has raised $1…
Collective Bias Raises $10.5M Series A To Push Its Shopping Blogger-Powered Social Marketing Model Internationally
The market for social marketing startups is getting some natural uplift as advertising money continues to shift online and marketers experiment with alternatives to traditional ad formats that don’t make…
Meet Facebook’s Stealth Marketing Platform, “Publishing Garage”
One of Facebook’s bigger hurdles in advertising has been to figure out ways of either applying traditional metrics, or coming up with new ones, to measure the effectiveness of marketing…
Amazon Offers ‘Amazon Pages’ For Brands To Customize With Their Own URLs, And ‘Amazon Posts’ For Social Media Marketing
Just in time for the holiday shopping blitz, it looks like Amazon is opening a new chapter in its role as an online marketplace for third-parties to sell their goods.…
Facebook Developer Consolidation: Marketing Outfit Betapond Buys UK’s iPlatform For Engineering Muscle
As Facebook continues to mature as a platform, the companies working on it are scaling up to meet the challenge of catching attention on a social network now pushing 1…
Another Big Social Marketing Exit: Gannett Will Buy BLiNQ Media For Up To $92M
On the heels of Google buying Wildfire and Salesforce nabbing Buddy Media, we have heard from two very reliable sources, plus a third anonymous source, that Gannett Co., the media giant…
Google Slaps $100M Golden Handcuffs On Wildfire To Retain Employees After $350M Acquisition
After buying social marketer Wildfire for $350 million, Google wants to ensure it keeps earning money and the employees don’t bail. That’s why Google set up $100 million in earn-outs…
Groupon Sued By Blue Calypso Over Two Peer-To-Peer Ad Tech Patents
Groupon is gearing up to report quarterly earnings later this month, but in the meantime the daily deals giant has another issue on its hands: it’s been hit with a…
Oracle Acquires Social Marketer Involver As Enterprise Giants Buy Rather Than Build For Tomorrow
Old world online marketers must build, buy, or die, and Oracle has made its choice. Oracle just agreed to acquire Involver, only a month after the giant bought its competing…
Social Candy Monetizes Cupcakes And More With Social MarketingTools
Yes, it’s another startup that wants to help businesses manage their presence on Facebook. Social Candy CEO Darin Kotalik admits that the’res no shortage of competition, but he’s hoping to…
Social Marketing Gone Awry: Pepsi Refresh Needs To Refresh Its Security Settings
This year, instead of spending $20 million on SuperBowl ads, Pepsi decided to put the money into Pepsi Refresh, a social marketing campaign which solicits the best ideas from consumers…