rent the runway

  • Rent The Runway Branches Further Offline, With A Permanent Showroom At Henri Bendel

    Rent The Runway Branches Further Offline, With A Permanent Showroom At Henri Bendel

    E-commerce startups have been working at the online-offline game for a while now, in the form of pop-up shops and brick-and-mortar investments like Warby Parker’s New York flagship and Bonobos’ Guide Shops. Now Rent the Runway has found a new home offline: a permanent showroom in Henri Bendel’s iconic Fifth Avenue department store. Read More

  • Rent The Runway Begins Mobile Push With The Launch Of Its First App

    Rent The Runway Begins Mobile Push With The Launch Of Its First App

    Rent the Runway, the site that has been leasing designer dresses to women at a fraction of retail price since 2009, is launching its first mobile app today. With the understanding that their target customer is an on-the-go kind of woman and that usage is increasingly taking place on phones, a newly redesigned mobile site will follow next week. “People aren’t necessarily renting… Read More

  • AmEx Backs The Netflix For Designer Clothes, Rent The Runway

    AmEx Backs The Netflix For Designer Clothes, Rent The Runway

    Back in November, we wrote that Rent The Runway, a Netflix for designer clothes, accessories and jewelry, had raised $20 million in funding led by Condé Nast Publications, with Bain Capital Ventures, Highland Capital Partners and Kleiner Perkins Caufield & Byers participating. The company is announcing an additional $4.4 million in new funding from new investor American Express and Novel… Read More

  • The Netflix For Designer Clothes, Rent The Runway Raises $20M From Vogue-Publisher Condé Nast And Kleiner Perkins

    The Netflix For Designer Clothes, Rent The Runway Raises $20M From Vogue-Publisher Condé Nast And Kleiner Perkins

    Rent The Runway, a Netflix for designer clothes, accessories and jewelry, has raised $20 million in funding led by Condé Nast Publications, with all existing investors participating in the fundraising round including Bain Capital Ventures, Highland Capital Partners and Kleiner Perkins Caufield & Byers. To date, Rent the Runway had raised more than $51 million in venture capital. Read More

  • Rent The Runway Turns Customers Into Models With New Search Feature

    Rent The Runway Turns Customers Into Models With New Search Feature

    Rent The Runway, a Netflix for designer clothes, accessories and jewelry, is debuting a new way for women to search for designs to rent on the site. Read More

  • Social Proof Is The New Marketing

    Social Proof Is The New Marketing

    As I’ve written about before, we’re in an amazing period of the consumer Internet.  Despite a shaky economy, many web companies are in hypergrowth.  This is reminiscent of the five-year period over a decade ago when companies like Amazon, Netscape, eBay, Yahoo, Google and PayPal were built. One challenge, which isn’t new, is the battle for consumer attention.  If… Read More

  • Luxemi Is A Rent The Runway For Indian Clothes And Jewelry

    Luxemi Is A Rent The Runway For Indian Clothes And Jewelry

    Leveraging the success of Rent The Runway’s model, Luxemi is launching as an e-commerce site where customers can both borrow or buy Indian apparel and accessories. The site is targeted at a niche audience of South Asian American women who don’t want to spend the money on an expensive Indian outfit, or that don’t live near a shop that sells traditional Indian wear. Instead… Read More

  • BeachMint Raises $23.5M at a Rumored $150M Valuation

    Up until now, ecommerce valuations have been relatively reasonable compared to social media valuations. As Aileen Lee of Kleiner Perkins and Kevin Ryan of Gilt Group discussed on stage at Disrupt, there’s resistance for these companies’ prices to get too out of control because frequently the margins are tight and scaling up takes time and investment. Also, ecommerce companies have… Read More

  • Kleiner Perkins Invests $15M in Rent the Runway

    Rent the Runway’s slogan might as well be: Friends don’t let friends wear H&M to the most important events in their lives. The company solves the perennial “closet full of clothes and yet nothing to wear” problem that most women face, by allowing them to rent designer clothes for a big event for about 10% of the price. It’s clearly a problem women have. Read More

  • Rent The Runway Raises $15 Million For The Netflix For Couture

    Rent The Runway, a Netflix for designer clothes, has raised $15 million in funding according to an SEC filing. The startup does exactly what it’s name indicates: it allows anyone to rent designer clothes for a fraction of the price. Once you pick a design on the site that you’d like to wear, you can schedule a delivery date. Rent The Runway will send two sizes, to ensure that… Read More