Some more consolidation afoot in the worlds of mobile marketing and mobile payments: Payvia, one of the many startups working in the area of carrier-based mobile billing, is buying Mogreet, a mobile marketing company that delivers campaigns via text, video and picture messaging services. Terms of the deal were not disclosed — although we have contacted the company to ask. Payvia says that the… → Read More
As all predatory, or formerly predatory, men and women know, if you’re at a party and still by yourself at 2 a.m., and the drinks have been flowing, bad behavior replaces etiquette as the crowd shrinks. That’s when desperation to not leave… → Read More
If you don’t live in New York City, you may not have heard of LocalVox. But the startup, which aims to simplify local marketing for small businesses and publishers, is beginning to take off. Headquartered in the Big Apple, the startup initially focused its efforts in its own backyard, but thanks to the $7.5 million series A it closed two weeks ago, it is now setting its sights on a more national… → Read More
Kiip — the San Francisco-based mobile marketing startup that has created a “rewards network” in which users see offers for free goods and services instead of mobile ads — is going international. The company has signed on with the UK-based sushi chain, Yo! Sushi, to deliver offers for free food across apps used in the UK that have integrated Kiip’s service.
It’s no secret that the mobile app landscape has become extremely competitive. Over the last few years, this has led to an incredible amount of innovation and progress, but the cost of visibility — of acquiring new users — is also on the rise. In fact, Fiksu found that the cost of acquiring users hit a record high in December. While December is a critical month for app discovery, it remained to… → Read More
Mobile app downloads continued to decline in April and the cost to acquire loyal users picked up, reports mobile marketing firm Fiksu in its latest report out today. This downward trend was expected, as no major events sparked app discovery during the month, explains Fiksu CEO Micah Adler. However, mobile app marketers were particularly aggressive in the social networking and games categories… → Read More
Downloads for the top 200 free apps in the U.S. iTunes app store took a 30 percent dive in March, according to Fiksu, a Charles River Ventures-backed company that helps mobile developers find users cheaply.
The culprit? Two things. One is that we’re just coming out of the very lucrative holiday season, when downloads spike and people get new phones that they’re eager to experiment with through… → Read More