mobile marketing

  • The Ultimate Ad Crunch Network

    The Ultimate Ad

    If Mad Men is to be believed, the difference between a successful brand and a failure is the perfect ad: one witty line, the perfect image; an overall feeling that captures and captivates the target audience and converts them into customers. The world hasn’t changed that much since the Mad Men days (though we’re thankful for somewhat more egalitarian work environments). Read More

  • Marketing In The Fast Lane With Self-Driving Cars Crunch Network

    Marketing In The Fast Lane With Self-Driving Cars

    From George Orwell predicting the overwhelming reach of television in 1984 to the video phone calls in Back to the Future, it seems that technology often imitates pop culture. Nowhere could that be truer than with the new developments in self-driving vehicles. These self-driving vehicles won’t just change the way we look at transportation. They will shift people’s behavior in a… Read More

  • Mobile Messaging For Marketers 101 Crunch Network

    Mobile Messaging For Marketers 101

    If you’re a consumer-brand marketer, you’ve no doubt given thought to running a marketing campaign or having a presence on a mobile messaging app. After all, every consumer is increasingly using mobile messaging as their portal to mobile. It’s sticky and lends itself to repeat sessions, boasting the highest retention and engagement rates of other apps on average. So if… Read More

  • Why Starbucks’ Order And Pay Is More Than Milk Froth Crunch Network

    Why Starbucks’ Order And Pay Is More Than Milk Froth

    There was a time when mobile content was king. Consumers sought ringtones and java games, despite their appalling user experience. Then came smartphones and apps, and, in terms of content, everything changed. For savvy brands, mobile content has moved well beyond creating a vanity app to the primary way to engage consumers. Read More

  • MoEngage Raises $4.25M Series A To Grow In The U.S.

    MoEngage Raises $4.25M Series A To Grow In The U.S.

    MoEngage, which provides user analytics and automated mobile marketing for some of India’s biggest mobile apps, is setting its sights on the rest of the world. The company announced today that it has raised $4.25 million in Series A funding, which it will use to target new customers in the U.S. Read More

  • Cheetah Mobile Will Launch Its Online Advertising Platform In India

    Cheetah Mobile Will Launch Its Online Advertising Platform In India

    Best known as an Android utility app maker, Cheetah Mobile is now focused on global growth for its mobile advertising business. The Beijing-based company announced today that it will launch its advertising platform in India next month. Read More

  • Mobile Marketing And Analytics Startup WizRocket Lands $8M From Sequoia And Accel

    Mobile Marketing And Analytics Startup WizRocket Lands $8M From Sequoia And Accel

    WizRocket, which helps companies increase user engagement by fine-tuning mobile, web, and e-mail notifications, has raised $8 million in new funding from Sequoia Capital India and returning investor Accel Partners. The Palo Alto-based startup will use its fresh capital to launch an API for developers and a new engagement platform. Along with a previous seed round from Accel, this brings… Read More

  • Gallop Labs Raises $2M To Help Mobile Publishers Find And Monetize Valuable Users

    Gallop Labs Raises $2M To Help Mobile Publishers Find And Monetize Valuable Users

    Mobile marketing startup Gallop Labs is announcing that it has raised $2 million in seed funding. The round was led by Golden Venture Partners and Mantella Venture Partners. Angel investors include Allen Lau (CEO of popular social reading startup Wattpad, and an investor through Two Small Fish Ventures), Kontagent co-founder Albert Lai (now CEO of Big Viking Games), and Jennifer Lum (co-founder… Read More

  • Singular, Founded By Ex-Onavo Execs, Raises $5M For Its Cross-Platform Mobile Marketing Dashboard

    Singular, Founded By Ex-Onavo Execs, Raises $5M For Its Cross-Platform Mobile Marketing Dashboard

    The rapid growth in the world of apps — Google Play and Apple‘s App Store have over one million apps each — has given rise to a vast number of ways that developers are trying to get their own apps to stand apart from the crowd. Now a new startup wants to help developers manage and analyse the success of those disparate marketing channels. Singular, a cross-channel… Read More