marin software

  • Marin Software Buys Social Retargeting Co. Perfect Audience For $23M

    Marin Software Buys Social Retargeting Co. Perfect Audience For $23M

    Ad tech company Marin Software, which went public last year, has made its first acquisition: it’s acquired Perfect Audience, a specialist in display and social network retargeting, for $22.8 million, with $5.4 million of that in cash and the rest in common stock. The deal closed officially today. Marin Software already offers a platform for advertisers to run campaigns across a range… Read More

  • Ad Tech Company Marin Software Names David A. Yovanno As Its New CEO

    Marin Software, maker of tools for managing online ad campaigns, is announcing a new CEO — David A. Yovanno, a former executive at Conversant and Gigya. Co-founder Chris Lien has served as CEO since Marin was founded in 2006. He’s moving to the role of executive chairman, but the company said in its news release that he “will continue to be actively involved day-to-day.” Read More

  • Marin Software Raises $16 Million For Paid Search Management Platform

    Marin Software Raises $16 Million For Paid Search Management Platform

    Marin Software, a startup that creates search engine management software for advertisers and agencies, has raised $16 million in Series E funding led by Crosslink Capital with DAG Ventures, with Focus Ventures, Benchmark Capital, and Triangle Peak Partners participating in the round. This brings Marin’s total funding to $51 million. The company also announced that Eric Chin, partner… Read More

  • Study: Mobile Ad-Tracking Systems Are "Blind" To 80 Percent Of Apple iOS Devices

    Study: Mobile Ad-Tracking Systems Are "Blind" To 80 Percent Of Apple iOS Devices

    Apple mobile iOS devices (iPads, iPhones, and iPod Touches) are used by 130 million people, but they present a huge blindspot to advertisers. All Apple mobile devices use the Safari browser, as do millions of Apple laptop and desktop computers. Safari blocks third-party cookies by default, which is good for privacy and good for consumers. But it is bad for advertisers who rely on browser… Read More

  • Marin Raises Another $11.2 Million For Search Engine Management Software

    Marin Raises Another $11.2 Million For Search Engine Management Software

    Marin Software, a startup that creates search engine management software for advertisers and agencies, has raised an additional $11.2 million in Series D financing. Marin’s venture capital investors include a href=”http://www.crunchbase.com/financial-organization/dag-ventures”>DAG Ventures, with Focus Ventures, Benchmark Capital, Amicus Capital and Triangle Peak Partners. Read More

  • Conductor Raises $10 Million For SEO Management And Optimization Technology

    Conductor Raises $10 Million For SEO Management And Optimization Technology

    Conductor, a New York-based provider of SEO measurement and optimization solutions, has raised a Series B round of funding to the tune of $10 million, led by Matrix Partners and joined by FirstMark Capital, who led the startup’s Series A financing. Conductor markets technology which aims to empower online marketers and interactive agencies to gather reliable data on their SEO efforts… Read More

  • Marin Raises $13 Million For Search Engine Management Software

    Marin Raises $13 Million For Search Engine Management Software

    Marin Software, a startup that creates search engine management software for advertisers and agencies, has secured $13 million in Series C financing led by DAG Ventures, with Focus Ventures, Benchmark Capital and Amicus Capital participating. Marin received $7.25 million in Series B funding in 2008 led by Benchmark Capital. The company also received $2.5 million in Series A funding from… Read More