Maker Studios

  • The Art And Science Of YouTube Networks

    The Art And Science Of YouTube Networks

    Over the last several years, we’ve seen a growing proliferation of multichannel networks (MCNs) pop up on YouTube, all of which are seeking to aggregate channels and audience in an effort to boost viewership and better monetize the videos that creators make. While the end goal — more viewers, more money — is the same for each of them, how they get to that place can differ… Read More

  • Maker Studios Co-Founder Danny Zappin Sues The Company Over His Ouster

    Maker Studios Co-Founder Danny Zappin Sues The Company Over His Ouster

    It was only a few months ago that Maker Studios co-founder Danny Zappin stepped down from the CEO role, replaced by Endemol veteran Ynon Kreiz. Well it turns out that he didn’t “step down,” so much as he was “pushed out.” And now he’s taking the company to court over his ouster. Read More

  • With 2 Billion Video Views A Month, Maker Studios Raises $36 Million Round Led By Time Warner

    With 2 Billion Video Views A Month, Maker Studios Raises $36 Million Round Led By Time Warner

    There’s more big money going into video startups: Maker Studios, which ranks among the top networks of creators publishing on YouTube, announced today that it has closed a $36 million round of financing led by Time Warner Investments. The announcement confirms a previous report that Time Warner would be investing in the company. Read More

  • (Exclusive) YouTube's New Strategy: Create a Network Of Networks

    (Exclusive) YouTube's New Strategy: Create a Network Of Networks

    YouTube is now showing approximately 3 billion videos a day. A growing proportion of those are shown with ads—more than 2 billion a week—and YouTube as a business is expected to pass $1 billion in revenue next year. But when it comes to making money, some videos do better than others. For YouTube, it is all about scale, and networks of loosely aligned online video producers… Read More