Over the weekend, I wrote a post about Salesforce telling potential job applicants that one of its “desired skills” was having a Klout score of 35 or more. Needless to say, I found this to be a bit unsettling, as I instantly imagined other companies forcing this into their own job applications. → Read More
So now Klout has a trove of cash and some big name investors. Add to that it’s solving a problem plenty of brands desperately want someone– someone other than random social media “experts”– to solve.
But can true influence actually be measured by algorithms, especially algorithms that people can’t find a way to game? And if it can be measured, what is it really worth? What’s the street value of… → Read More
Klout’s funding news this morning was quickly drowned out by Square’s funding and then both were drowned out by Groupon’s gargantuan round.
But for Klout, the funding round was pretty significant. In raising a surprisingly large $8.5 million, the company was singling its decision not to take a flip and to try to build a big company out of measuring influence online. For Klout founder and CEO Joe… → Read More
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