facebook places

  • 2 Years And 10 Million Users Later, Google Latitude Locates The Check-In

    2 Years And 10 Million Users Later, Google Latitude Locates The Check-In

    It was almost exactly two years ago that Google launched Latitude, their location-based service. Two years may not seem like a long time, but it’s “the equivalent of a decade in location services,” Latitude PM Ken Norton jokes. Most importantly, it was just before Foursquare launched to the world at SXSW in 2009. That changed the entire game, literally, as Google CEO… Read More

  • Southwest's Feel-Good Facebook Places Holiday Promo Helps Kids Make-A-Wish

    The mobile check-in is not just a way to tell your friends where you are via FourSquare or Facebook Places, it is a marketing opportunity. Southwest Airlines is combining Facebook Places and charitable giving to the Make-A-Wish Foundation to encourage travelers to check into Southwest when they get to the airport. From now through Christmas, Southwest Airlines will make a $1 donation in the… Read More

  • Commoditising location – UK tourist agency's Facebook Places app shows the way

    If you were wondering how organisations and brands might take advantage of Facebook Places, a new Facebook application from the UK tourist agency VisitBritain provides a good example of things to come. Developed by Ireland-based Betapond, the Facebook Places application is described as a ‘global guest book’ for tourists to share their experiences of the UK and to recommend… Read More

  • Facebook's Mobile Event: The Writing Is On The Places Wall

    We’re currently on a bus on the 101 South heading down to yet another Facebook event. We don’t know too much about this event other than it is centered around mobile. And while we don’t know anything for certain, one thing we have heard that is very likely coming is the Places Write API. I know, it’s not as sexy as a Facebook iPad app or the mythical Facebook Phone. Read More

  • Geomium gets UK roll out, early signs are that users are relaxed about sharing location

    Location-based social network Geomium is getting an official UK roll out today, having launched in London-only last month. Although in actual fact, the GPS-powered app is accessible from anywhere, it’s just the amount of supported local information that differs. The UK startup also says that it’s seen more than 100,000 downloads of the Geomium iPhone app since launch and that the… Read More

  • Dept. Of Advertising: Check Into Cheryl Cole Billboards With Facebook Places

    When Facebook launched Places in August, it encouraged advertisers to list their businesses in the Places directory. But now an advertiser is taking it one step further and asking passersby to check into a billboard using Facebook Places. In a new outdoor campaign across the UK for British singer Cheryl Cole, who has a new album coming out and a concert tour, fans who check into the… Read More

  • Loopt Feeling Right At Home With Facebook Places, Adds Deep Integration

    When Facebook launched Places, their entry into the location space, the headlines made it seem as if every startup player in the field was about to go extinct. Obviously, that didn’t happen. Instead, the playing field has largely stayed the same — though slowly, but surely, those startups are now integrating with Facebook Places in order to get access to Facebook’s massive… Read More

  • Stealthiest recruitment campaign yet? Agency makes Facebook Places land grab before launch

    We’ve seen quite a few ingenious ways to use the Web for recruitment or to land a job. The Daily Mail newspaper’s job advert in its search engine-targeted robot.txt immediately springs to mind as does the ad man who bought up Google Adwords spots next to the names of six ad executives he wanted to work with. But the following effort from German digital marketing agency Jung von… Read More

  • German Marketing Agency Stealthily Uses Facebook Places For Hiring, Pre-Launch

    We’ve seen quite a few ingenious ways to use the Web for recruitment or to land a job. The Daily Mail newspaper’s job advert in its search engine-targeted robot.txt immediately springs to mind as does the ad man who bought up Google Adwords spots next to the names of six ad executives he wanted to work with. But the following effort from German digital marketing agency Jung von… Read More

  • Offline/Online Convergence, Mobile Commerce, and Life After Check-ins

    For years, offline merchants have been acquiring data about you in attempts to personalize your experience through loyalty and rewards cards, credit card data, and surveys. But the problem is these interactions occur after it’s too late: at the point of sale. You’ve already checked out and are leaving the store, or have ordered dinner. For a merchant to convince you to add an… Read More

  • Facebook Places Goes Live In The UK

    Facebook Places Goes Live In The UK

    Facebook’s geo-locational service Facebook Places is now working in the United Kingdom. Want up to the minute proof? Check Twitter and TechCrunch Europe. The Next Web reports that a conference for the formal announcement of Facebook Places United Kingdom happened at 8am BST, where Facebook Places product manager Michael Sharon walked British press through the service. If you are in the… Read More

  • Facebook In New Hampshire Turns Into A Real-Life PleaseRobMe.com

    Remember Please Rob Me, the site that tried to raise awareness about the dangers of broadcasting publicly on Foursquare and other geo services when you are not home? I don’t know that any burglaries ever actually occurred as a result of the information on the site, which in any case is not operational any more (it made its point). But when you take the same idea of location broadcasting… Read More

  • Context Optional Helps Brands Run Location-Based Promotions On Facebook Places

    As Facebook Places becomes a destination for brands and local businesses to connect with Facebook’s 500 million-plus members, there is a need for technologies that help businesses run promotions and track interactions with their Places pages. Context Optional, a SaaS offering that allows users to build, monitor and manage brand presence on Facebook, is debuting a customizable Facebook… Read More

  • With Great Power Comes Great Responsibility: A Facebook Bill Of Rights

    Facebook has come along way from being Mark Zuckerberg’s afterschool project. In fact “The Facebook Effect” author David Kirkpatrick implied at TechCrunch Disrupt that Facebook was so influential it should be governed by the United Nations, “They are too important to our culture to be left to a private corporation” he said. But, despite the fact that at 500… Read More

  • Meet Booyah's InCrowd, A Location-Based Second Life

    Booyah’s InCrowd, famously announced by founder Keith Lee at the Facebook Places launch event earlier this month, just hit the App store. InCrowd is the first of the inevitably many apps that will be built off the Facebook Places API and the only location-based app that has exclusive access to Facebook search. Touted as part game and part social utility, InCrowd is unique in the LBS space… Read More

  • Check (In) Yo’ Self Before You Wreck Yo' Self: Why Foursquare Users Check In "Off The Grid”

    Check (In) Yo’ Self Before You Wreck Yo' Self: Why Foursquare Users Check In "Off The Grid”

    This is a guest post by Hunter Walk (@hunterwalk) who conducted a survey of 500 Foursquare users to better understand their check in behaviors and motivations. His obsession with Foursquare is unrelated to his day job leading the consumer product team at YouTube, although he did at one point hold the Mayorship of their San Bruno headquarters. Have you noticed “Off the Grid”… Read More

  • Did Mark Zuckerberg leave a Facebook Places trail in London?

    At the moment Facebook Places is only available in the United States. Or to put that another way, it’s only available to IP addresses associated with the United States. But clearly Facebook has been working on it for several months, and that also means that they have probably been tentatively testing it in other parts of the world, although there’s not a lot of information to go… Read More

  • Your Facebook Friends Are Watching You—Did We Just Move Closer to 1984?

    Your Facebook Friends Are Watching You—Did We Just Move Closer to 1984?


    George Orwell’s novel 1984 begins with Winston Smith, the main character, seeing posters saying BIG BROTHER IS WATCHING YOU. In 2010, that could be replaced with FACEBOOK IS WATCHING YOU. Or rather, YOUR FRIENDS ON FACEBOOK ARE WATCHING YOU. You and your friends can now post where you are and share this information, if you so chose. Facebook showed off the power of this new… Read More

  • Facebook Kept Thousands Of Check-Ins On Lockdown For Months. Impressive.

    Facebook Kept Thousands Of Check-Ins On Lockdown For Months. Impressive.

    As we noted a couple days ago, the video Facebook made to explain their new Places feature was a bit Apple-esque. But something else they pulled off recently was even more Apple-esque: the secrecy surrounding their location launch. Sure, we spotted the code for it months ago when an overzealous engineer likely pushed the code (but not the actual feature) to the touch.facebook.com version of… Read More

  • Foursquare Has Been Trying (And Failing) To Trademark "Check-In"

    Foursquare Has Been Trying (And Failing) To Trademark "Check-In"

    You’d be hard-pressed to find a hotter term in technology right now than “check-in.” Following Facebook’s entry into the location space with Places, it will soon be a term that hundreds of million of web users know well. But millions already do know it well thanks to Foursquare. While it seems likely that they weren’t the first to use it, they are the ones that… Read More