April 24th, 2013

Facebook Stops Forcing You To Tell Friends When You Claim An Offer

Forced to Talk

Facebook’s gotten into trouble over the years for auto-sharing e-commerce activity. Determined to avoid another Beacon fiasco or scare people away from offers they don’t want to tell friends about, Facebook now lets you choose to privately claim an offer rather than automatically share the news to friends. Facebook tells me Offers, which let brands post coupons, is getting other new features too. → Read More

September 20th, 2012

An Offer You Can’t Refuse? Facebook Adds Barcodes, New Ad-Buy Rider To Its Offers Coupon Product

Facebook Offer Ocado

Offers, a free couponing service launched by Facebook back in May to beef up its commercial profile with businesses, is getting an update. From today, and gradually rolling out globally, Facebook is adding some new features — one to enhance the product for businesses, with a new e-commerce option; and another to enhance the product for Facebook itself, in the form of more ads. → Read More

May 8th, 2012

Facebook Testing “Offers” Discounts For Ecommerce Sites, Not Just Brick+Mortar

Facebook Offers Code Mock Up Done

Facebook has a plan to squeeze more ad dollars out of ecommerce sites and anyone else selling products on the web. It’s quietly testing a new version of its Offers coupons that can be redeemed at online stores, not just at physical shops. Sources clued us in and Facebook has now confirmed with me that users will see Offers in the news feed, ads, and Sponsored Stories that feature a promo code or… → Read More