February 7th, 2013

Diapers.com Is First Amazon-Owned Quidsi Site To Arrive On iPad

diapers ipad app

Diapers.com, the Amazon-owned e-commerce site targeting parents with new babies, is today launching a native app on the iPad, after seeing its mobile traffic increase more than 100 percent year-over-year. In December 2012, the company found that 40 percent of the website’s visitors came to shop via a smartphone or tablet. → Read More

June 3rd, 2012

Tiger, SV Angel-Backed Baby.com.br Finds Legs In An Exploding Brazilian eCommerce Market

Baby.com.br Logo

Last October, Kimball Thomas and Davis Smith launched Baby.com.br with $4.4 million in backing from an impressive group of Silicon Valley and international investors, including Tiger Global Management, Monashees Capital, SV Angel, Felicis Ventures, Chamath Palihapitiya and Thrive Capital. For SV Angel and Felicis Ventures, this marked the first time that either firm had invested in a startup based… → Read More

July 6th, 2011

From Diapers To Pets, Amazon's Quidsi Introduces Wag.com

Everything comes around. A decade after the Pets.com sock puppet became the symbol of overreaching Internet startups, Amazon-owned Quidsi is launching an online pets supply store today called Wag.com. But before you dismiss this as yet another sign of the bubble, consider how much things have changed in the past ten years.

People are now very used to shopping online, and if the price is right… → Read More

February 28th, 2011

Why Is It Taking So Long For Amazon To Close Its Diapers.com Deal?

It’s been about four months since Amazon announced its plans to acquire of Quidsi, the parent company of Diapers.com and Soap.com, for $540 million. The deal has not yet closed, primarily due to an extended review by the FTC.

The FTC took nearly seven months to approve the Google AdMob deal, so it is not yet as bad as it could be. But it is also unclear what antitrust concerns the FTC might… → Read More

November 8th, 2010

Confirmed: Amazon Spends $545 Million On Diapers.com Parent Quidsi

Amazon.com has just announced that it has reached an agreement to acquire Quidsi, which operates ecommerce sites Diapers.com, Soap.com and BeautyBar.com. The acquisition news first broke over the weekend by Fortune’s Dan Primack, who pegged the purchase price at $540 million.

Primack wasn’t that far off – Amazon says it will acquire all of the outstanding shares of Quidsi for approximately $500… → Read More

November 6th, 2010

Amazon Buys A Lot of Diapers.com For $540 Million

First shoes, now diapers. Amazon is reportedly about to announce on Monday the acquisition of Quidsi, the New Jersey-based ecommerce company behind Diapers.com, Soap.com, and, most recently, BeautyBar.com. Fortune’s Dan Primack, who broke the story from a maternity ward in Boston where his daughter was just born (no joke), puts the price of the all-cash deal at $540 million. A year ago, Amazon… → Read More

Ex-Holtzbrinck VC launches Diapers.com clone, secures 7 figure funding

Although not yet live, German Diapers.com clone Windeln.de is reportedly about to launch with several million euros in the bank. Semi-publicly operated Hightech Gründerfonds and VC firm DN Capital (Shazam, Mister Spex) have invested a 7 figure sum in the startup. What’s more, Windeln.de has former Holtzbrinck Ventures Managing Director Konstantin Urban as part of its founding team.

As you can… → Read More

July 15th, 2010

Soap.com Launches – "No Lines. No Heavy Bags. No Driving."

Drugstore.com, Alice.com and other online retailers of everyday essentials, a new challenger with a short, pretty dotcom name just hit the Web. The founders of Diapers.com this morning formally launched Soap.com, a new ecommerce site that enables people to buy household necessities, skin and hair care products and whatnot at competitive prices.

We reported that the site was due for launch last… → Read More

June 3rd, 2010

The Founders Behind Diapers.com Launch Soap.com: "All The Robots Are In Place"

Marc Lore and Vinit Bharara have figured out a formula for selling low-margin goods online and shipping them overnight to customers. The two entrepreneurs have built Diapers.com into the largest seller of diapers and other baby products on the Web. Diapers.com is on track to bring in $300 million in revenues this year. Now the two are getting ready to launch a new e-commerce site, Soap.com.→ Read More

April 20th, 2010

Diapers.com On Its Way To Selling Half A Billion Diapers, Raises $20 Million Debt Round

“This year we will sell half a billion diapers,” Marc Lore, the CEO of Diapers.com tells me. That is a hell of a lot of diapers. In fact Lore believes Diapers.com sells four times as many diapers as the next largest seller of nappies online, Amazon. In 2009, Diapers.com pulled in $182 million in revenues, up from $89 million in 2008, he says. And this year, Diapers.com is on a run rate to… → Read More

October 3rd, 2008

Accel Partners To Help Bring You Cheap, Eco-Friendly Diapers

Ok, further proof that it’s looking like 1999 all over again. A huge financial meltdown is just around the corner, and front line venture capitalists are spending money on ecommerce sites. Except this time around it isn’t pet sites. This time, it’s diapers.

Diapers.com, was founded in 2005 by two new dads and has raised two rounds of capital, including a $7 million round led by Bessemer Venture… → Read More