augmented reality

  • Pioneer Shows Augmented Reality-Powered Car Navigation System

    Pioneer Shows Augmented Reality-Powered Car Navigation System

    Pioneer in Japan announced [JP] a number of new car navigation systems today, but the AVIC-VH09CS took the cake: it’s what the company calls the first in-dash car navigation system ever to make use of Augmented Reality. And by the looks of it, the device produces some pretty cool results. Read More

  • Listen Closely: Broadcastr Brings You An Audio Guide To The Whole Wide World

    Listen Closely: Broadcastr Brings You An Audio Guide To The Whole Wide World

    I’m a huge William Gibson fan, not least for the ideas with which his books overflow. One such in Spook Country was location-based virtual art: VR images that can only be seen at specific real-world places. As is often the case with Gibson, I read that and wondered, “How long?” Well, today we’re halfway there. I give you Broadcastr, a new platform that allows anyone… Read More

  • Video: Metaio Shows How New Mobile Hardware Benefits AR Performance

    Video: Metaio Shows How New Mobile Hardware Benefits AR Performance

    Shortly before the Mobile World Congress 2011, German Augmented Reality (AR) company Metaio launched a short Printer Demo to show some of the more practical uses for AR technology, namely instructional demonstrations. At the event itself, the team took a moment to show me a different demo illustrating how new hardware and chipsets provided by their partnership with ST Ericsson, will… Read More

  • AC130 For Android: Turn Those Benjamins Into Little People And Then Destroy Them

    AC130 For Android: Turn Those Benjamins Into Little People And Then Destroy Them

    BeyondReality’s Jeroen Mol has an interesting concept for his new Augmented Reality game slated to go live in the Android Market in the next month or so. His clever idea of using paper money notes as AR targets (you know, those little black and white designs you usually have to print out first and view with your mobile device) eliminates the need to have a printer around before playing… Read More

  • In The Future, We Won't Even Know How To Open A Cereal Box Without A Mobile Phone

    In The Future, We Won't Even Know How To Open A Cereal Box Without A Mobile Phone

    The Mobile World Congress kicks off next week in Barcelona and sure to be a relevant part of that week-long conversation will be Augmented Reality. With several companies bringing new AR services to the market, Metaio sent out a press release this morning with yet another demo illustrating the value of the concept. Hot on the heels of their recent campaign with USA Today, this little demo… Read More

  • Junaio Brings Augmented Reality Superbowl Fun

    Junaio Brings Augmented Reality Superbowl Fun

    Some would argue that Augmented Reality has been a part of televised sporting events for some time. Indeed, we have come to rely on those virtual first down overlays when watching an NFL game. But USA Today and Metaio have partnered to bring a different kind of AR goodness to the Smartphone owners out there itching for additional content related to the biggest U.S. sporting event of the… Read More

  • Augmented Reality-Powered Fishing Reel Toy

    Augmented Reality-Powered Fishing Reel Toy

    So you like to go fishing but have to sit in school or in your office all day? Takara Tomy might have the solution for you: their so-called “Virtual Master Real” [PDF] is essentially a fishing game built into some kind of “electronic fishing reel”. Read More

  • Videos: A Visit To Tokyo-Based Tech Company AITIA

    Videos: A Visit To Tokyo-Based Tech Company AITIA

    Being based in Tokyo has many advantages, and one of them is to be able to visit awesome tech startups like AITIA: the Tokyo-based startup consists of just two people (a CEO and a CTO), having hired a third person (to run the business side of things) just three months ago. What’s more important is that they have developed pretty impressive mobile technology: the company’s CTO… Read More

  • In its battle with Layar, Wikitude hires new CEO to continue Euro expansion

    In its battle with Layar, Wikitude hires new CEO to continue Euro expansion

    The fight for European predominance in Augmented Reality (AR) is a competitive one. Both Layar from the Netherlands and Wikitude, Austria, are working hard on establishing strategic distribution partnerships and strengthening their position with a raft of handset producers, mobile phone operators and producers of navigation systems. AR itself, of course, has been around for years, but the… Read More

  • Junaio Augmented Reality Browser Version 2.5 Is (Officially) Released

    Junaio Augmented Reality Browser Version 2.5 Is (Officially) Released

    Those of you following the crop of mobile Augmented Reality  tools out there will be pleased to know that Munich based Metaio officially released an update to their Junaio browser. Actually, the app update soft-launched over 10 days ago so in that respect the new version isn’t really “news”. But it is still a nice update containing a significant  GUI upgrade and some… Read More