augmented reality

  • The Business Case For Augmented Reality Crunch Network

    The Business Case For Augmented Reality

    When we think of augmented reality, we think of the interaction of superimposed graphics, audio, GPS data and other sensory enhancements converging within a real-world environment displayed in real time. We might associate AR with future-facing products like HoloLens or Fashion3D, which offer interesting consumer and business experiences. But this kind of technology has not realized its… Read More

  • Microsoft Lays Off 60 On Its HoloLens Team In Israel As It Shifts Development To The U.S.

    Microsoft Lays Off 60 On Its HoloLens Team In Israel As It Shifts Development To The U.S.

    Microsoft has yet to ship its first HoloLens holographic imaging device, but it is moving swiftly on to the next generation of development nonetheless. TechCrunch has confirmed that Microsoft has dismissed 60 people in Israel who work on the HoloLens — 30 full-time staff and 30 contractors. The plan is to wind down work on its VR headset and platform in the country… Read More

  • Breaking Down Billion-Dollar AR/VR Investment In The Last 12 Months Crunch Network

    Breaking Down Billion-Dollar AR/VR Investment In The Last 12 Months

    Augmented and virtual reality are the new hotness, as VCs and corporates get in on the act. While Facebook’s multi-billion dollar acquisition of Oculus got everyone’s attention early last year, it’s only in the last 12 months that investments accelerated. Read More

  • Immerse Me: How To Get Lost In A Story (Story Not Required) Crunch Network

    Immerse Me: How To Get Lost In A Story (Story Not Required)

    The media we use to tell stories has evolved considerably in the millennia since our ancestors swapped their first campfire tales. Regardless of the form stories take, the storyteller always has the same goal: transport an audience — get people to stop thinking about the here and now and focus on the world of the story. And despite all advances in storytelling media, there has only been… Read More

  • Augmented Reality: Believe The Hype (Cycle) Crunch Network

    Augmented Reality: Believe The Hype (Cycle)

    Gartner’s annual report in 2008 was titled “Hype Cycle of Emerging Technologies.” This was the first year the IT and technology research firm’s annual report mentioned augmented reality (AR). In it, Gartner estimated that AR was “more than 10 years” from mainstream adoption. Read More

  • Magic Leap Releases Raw Footage Created With Its Augmented Reality Tech

    Magic Leap Releases Raw Footage Created With Its Augmented Reality Tech

    Magic Leap, the secretive tech firm that’s backed by Google, just posted a video that gives the clearest look yet at what its augmented reality technology can do. Shown today at WSJDLive, the clip is a minute long and a caption says the footage was “shot directly through Magic Leap technology” last week, without any special effects or compositing. Read More

  • What The Growth Of Virtual Reality Will Mean For Brands Crunch Network

    What The Growth Of Virtual Reality Will Mean For Brands

    As the personal computer boomed in the late 1980s and early 1990s, a small faction of sci-fi geeks and gamers tried to bring the endless potential of virtual reality (VR) to life. But the technology was too rudimentary; by the mid 1990s, most in the industry had closed up shop. At its core, VR is the ultimate manifestation of the collision between our physical and digital worlds. Read More

  • Zuckerberg Confirms Facebook Is Working On Augmented Reality

    Zuckerberg Confirms Facebook Is Working On Augmented Reality

    “Yeah!” Facebook CEO Mark Zuckerberg said excitedly in response to a big question for his company: is Facebook working on augmented reality? “It’s a bit further out,” he followed up during a talk about virtual reality at the Vanity Fair New Establishment Summit in San Francisco. Facebook’s intentions in virtual reality were already clear after buying… Read More

  • Augmented Reality Has An Image Problem Crunch Network

    Augmented Reality Has An Image Problem

    To date, Augmented Reality has been referred to as “the biggest technological advancement of our lifetime,” a mere “gimmick” or, worst yet, the next iteration of the QR code. The divisive term was introduced more than 25 years ago, but if there’s one thing AR proponents and its naysayers can agree on, it’s the simple fact that AR, as we know it today, has… Read More

  • Virtual Reality In Healthcare: Where’s The Innovation? Crunch Network

    Virtual Reality In Healthcare: Where’s The Innovation?

    Virtual reality is no longer just about video gaming; it holds promise as nothing short of revolutionary for just about every other industry, as well. Since 2012, there has been an incredible explosion of interest and hype around mass market virtual reality (VR) thanks to head mounted display (HMD) products in development like the Oculus Rift, HTC Vive, Gear VR and Google Cardboard. Read More

  • How Amazon Could Drive Blended Reality Into The Living Room

    How Amazon Could Drive Blended Reality Into The Living Room

    Amazon has been amassing computer vision expertise for a long time. And continues to do so. A LinkedIn search for computer vision jobs at the company currently returns more than 50 posts — mostly split across research and software engineering roles. But is there more than meets the eye to the ecommerce giant’s interest in technologies that can sense the world around them? Read More

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