augmented reality

  • Who Will Own The Virtual Reality Interface? Crunch Network

    Who Will Own The Virtual Reality Interface?

    The mainstream is starting to consume virtual and augmented reality experiences, but we’re only at the start of what will be a long and iterative transition to a new interface. Read More

  • AWS Announces New Set Of Integrated Services Aimed At Game Developers

    AWS Announces New Set Of Integrated Services Aimed At Game Developers

    AWS made several announcements today aimed squarely at moving the game developer community to its cloud platform. First of all, there’s Amazon Lumberyard, a 3D gaming development engine the company is offering for free with no costs for seat licenses, subscription costs or revenue sharing. For now, it works with console and PC games, but the plan is to offer virtual reality (VR)… Read More

  • How The Growth Of Mixed Reality Will Change Communication, Collaboration And The Future Of The Workplace Crunch Network

    How The Growth Of Mixed Reality Will Change Communication, Collaboration And The Future Of The Workplace

    Sci-fi tech, meet Wall Street. A recent report from Goldman Sachs predicted that within 10 years, virtual reality hardware will be an $80 billion industry. This “base case” forecast assumed that adoption will be slow, as compared to that of smartphones and tablets, but, the report noted, “as the technology advances, price points decline, and an entire new marketplace of… Read More

  • Apple Hires Top Augmented/Virtual Reality Researcher

    Apple Hires Top Augmented/Virtual Reality Researcher

    With all of the declarations of augmented reality and virtual reality’s inevitable ascents to the heights of technological cruciality, Apple has managed to stay noticeably quiet on the topic. This has led to any VR/AR movement on their end being quite notable. According to a report from the Financial Times, Apple just hired a top AR/VR specialist to join their team. Read More

  • Computer Vision Has Its Sights On Disrupting Search Crunch Network

    Computer Vision Has Its Sights On Disrupting Search

    You do two things when you type a query in a search engine: you provide the search engine with object identification and its context. This manual input precedes a valid query result. Computer vision has the potential to change the entire nature of search, because it eliminates the need for the user to input a search query, and instead utilizes sensor information (like noise and images)… Read More

  • Augmented Reality For Trying On Makeup Is A Booming Business

    Augmented Reality For Trying On Makeup Is A Booming Business

    “Sure, that looks great on a model, but how will it look on me?” Now you can find out thanks to ModiFace, an augmented reality startup that’s quietly grown to power apps for 55 of the top makeup brands like Sephora, P&G and Unilever. Read More

  • HTC’s New Vive Dev Kit Blends VR And AR

    HTC’s New Vive Dev Kit Blends VR And AR

    Virtual reality. If you’re sick of the sound of VR already consider that a taster of the queasy sensations tech companies are aiming to flog consumers this year. To wit: HTC has just announced a second gen dev kit version of the Vive virtual reality headset it’s making in partnership with games publisher Valve. Read More

  • Augmented Reality Will Make Us Smarter Crunch Network

    Augmented Reality Will Make Us Smarter

    Moore’s Law is bound to pop up any time you read an article about the future of technology. Moore’s Law is common knowledge in tech; it deals with the exponential growth of the number of transistors on a circuit and the speed that information is processed. I’d argue that there’s a new law that is just as important bubbling up to the forefront today: The Law of… Read More

  • Mobile Virtual Reality Is The Ghost Of Christmas Past Crunch Network

    Mobile Virtual Reality Is The Ghost Of Christmas Past

    The worlds of gaming, sports, live music, commerce and adult entertainment are all primed for a revolutionary consumption shift with the advent of virtual reality (VR). Fantasy shall become reality; a new age of immersive entertainment lies just around the corner. And just as the world progressed from radio to television, so too shall it do so with VR. Read More

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