Meet Sharky the Beaver, Sphero‘s first augmented reality character for their little robotic spheres. Over the past few months, Orbotix has been developing many new ways to use the toy. With this new app, the company is making its first step into the world of augmented reality. As a reminder, Sphero is a ball with an internal motor. You can control it using a Bluetooth-enabled smartphone or… → Read More
If there’s one problem with 3D modeling and printing its that you never really know what you’re going to get. That’s where Augment comes in. It’s a new program for phones and tablets that allows you to see 3D printed objects in an augmented reality display, thereby allowing you to see what an object will look like before you start the print process. It works with most major 3D modeling formats and… → Read More
Here’s an interesting approach to Augmented Reality marketing: turn hats into Zombie heads.
The Zaphat (pronounced like Zap Hat, not Zafat) is a new line of fashion apparel where the logo on the accoutrement acts as the target for an iOS/Android app that uses Augmented Reality to transform the wearer into an avatar of their choice.
In other words, when you wear a special hat, people can… → Read More
Qualcomm announced an upgrade to their Vuforia Augmented Reality platform on Wednesday. Vuforia is a platform that focuses on using images as the “targets” to launch an AR experience, rather than requiring consumers to scan QR codes or other glyphs.
So instead of scanning a barcode, you just scan a specific picture to start the AR experience on your mobile phone or tablet (it could launch a… → Read More
Another Augmented Reality update from Total Immersion popped up on my radar at this year’s Mobile World Congress. This nifty app, demoed at the Texas Instruments booth, is loaded with retail potential for e-commerce situations. This is not the first AR tool we’ve seen to assist with retail apparel purchases, however it is one of the best. Excellent AR tracking. → Read More
The story about Vuzix’s new AR/holographic enabled concept glasses broke last week, but I had a chance to catch up with Clark Dever from Vuzix (with my rogue TechCrunch ghetto cam) for a brief video explanation and demo of the technology.
The short of it is that it involves some highfalutin’ technolgy to get the displays to accurately display into the lens material. Their displays were quite… → Read More