Advertising data

  • iPad Becomes Advertisers’ Best Friend

    iPad Becomes Advertisers’ Best Friend

    Advertisers favor showing up on iPads over any other device, and they're willing to pay for it. Sky-high click through rates on iPad have helped it surpass the iPhone in popularity amongst advertisers despite competition making iPad placements the most pricey. The data from mobile ad platform MoPub's Q4 2013 study of 90 billion ad views shows advertisers are betting on the biggest little screen. Read More