advertising

  • Google makes big changes to its ad products

    Google makes big changes to its ad products

    Google’s AdWords is getting a makeover. The search giant announced today that they have made several updates to make its advertising tools more suitable for mobile. With an emphasis on location-related mobile searches, a category that Google says is growing 50 percent faster than other searches, the company is introducing new local search ads across Google.com and Google Maps. If a… Read More

  • Instagram’s code hints at option to pay to boost posts

    Instagram’s code hints at option to pay to boost posts

    We’ve known for some time that Instagram will soon be introducing business profiles, analytics and features intended to improve the ad-buying experience on the Facebook-owned photo-sharing network. Now, a number of other undocumented, non-public features have been uncovered, following a decompiling of the latest Instagram application, including one that hints that Instagram plans to offer… Read More

  • Tencent reportedly eyes majority stake in Supercell, plans tie-ups with Publicis, LVMH

    Tencent reportedly eyes majority stake in Supercell, plans tie-ups with Publicis, LVMH

    China’s Internet giant Tencent has been expanding its international reach in areas like games and advertising, and as part of that, the company is picking up its dealmaking in Europe. The Wall Street Journal is reporting that the owner of the popular WeChat messaging platform is in early talks to buy a majority stake in Supercell — the mobile gaming phenomenon based out of… Read More

  • Google Image Search will now include shopping ads

    Google Image Search will now include shopping ads

    As more of today’s consumers shop online using their mobile devices, often bypassing Google for e-commerce sites directly – and especially Amazon – Google has moved to combat the trend by launching its own visual shopping ads. Announced just ahead of its annual I/O developer conference this week, Google unveiled Shopping ads on image search. That means when shoppers… Read More

  • VR gaming startup Lucid Sight nabs $3.5M in Series A funding

    VR gaming startup Lucid Sight nabs $3.5M in Series A funding

    Lucid Sight, Inc., an LA-based VR game studio, announced today that they have closed a $3.5 million Series A round of funding led by Rana Capital Partners, B.V. and Salem Partners. This raise brings the company’s total funding to $4 million. Previous investors included AdColony founder Jonathan Zweig. Coinciding with the funding announcement is Lucid Sight’s release of a VR Ad SDK. Read More

  • NYC presents more opportunities than challenges for foreign ad firms Crunch Network

    NYC presents more opportunities than challenges for foreign ad firms

    With digital ad spending expected to surpass the spend on television advertising next year, the Big Apple overflows with adtech startups. Many of these startups are coming to New York from abroad. Despite the challenges of setting up shop in such a huge and saturated market, these foreign startups believe that the opportunities NYC presents are greater than its challenges. Read More

  • AdBlock Plus closes in on a billion downloads

    AdBlock Plus closes in on a billion downloads

    Ad blocking software’s usage on the web, and now mobile, has forced the media and publishing industry to look to new revenue models. And one of the most notable players in ad blocking is German firm Eyeo, the makers of AdBlock Plus, whose software is dominating the space and still growing. In fact, Eyeo’s co-founder and CEO Till Faida told the audience at TechCrunch Disrupt NY… Read More

  • The future of digital lead generation Crunch Network

    The future of digital lead generation

    Lead generation has come a long way. The way in which leads were developed during Roman times was through word of mouth. As technology advances, the way in which leads are acquired also changes. Before understanding how far we’ve come today, and where we’re going, we must understand where lead generation started. Read More

  • Sony’s streaming service Crackle unveils its plans for VR content…and VR ads

    Sony’s streaming service Crackle unveils its plans for VR content…and VR ads

    VR content will soon be arriving on yet another digital streaming service — this time, Sony’s Crackle. But it will also include VR-enabled ads, the company announced today. That is, in addition to streaming its entire content library — including movies and original programs —  in a special “VR theater,” it will also allow advertisers to… Read More

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